EduNatives
EduNatives
EduNatives
Audience Clarity Refresh
Audience Clarity Refresh
Audience Clarity Refresh
Refined EduNatives’ promotional experience around clearer audience paths for students, academics, and companies, improving how each group understands the platform’s value.
Refined EduNatives’ promotional experience around clearer audience paths for students, academics, and companies, improving how each group understands the platform’s value.
Refined EduNatives’ promotional experience around clearer audience paths for students, academics, and companies, improving how each group understands the platform’s value.
My role
My role
UX Designer
Timeline
Timeline
2 Weeks (3/2023)
Project Overview
Project Overview
A concise view of the problem, my role, the product decisions, and the outcome.
A concise view of the problem, my role, the product decisions, and the outcome.
1. The Challenge
The existing site did not make the platform’s value clear enough for its different audiences. Students, educators, and industry partners needed faster orientation and more relevant entry points.
1. The Challenge
The existing site did not make the platform’s value clear enough for its different audiences. Students, educators, and industry partners needed faster orientation and more relevant entry points.
2. My Role
2. My Role
I mapped the audience needs, clarified the message hierarchy, and redesigned the interface around simpler paths for each group.
I mapped the audience needs, clarified the message hierarchy, and redesigned the interface around simpler paths for each group.
3. The Solution
3. The Solution
A refreshed layout and streamlined navigation aligned each audience with its relevant path. I optimized visuals, copy, and interactive elements for quick discovery and clear conversion.
A refreshed layout and streamlined navigation aligned each audience with its relevant path. I optimized visuals, copy, and interactive elements for quick discovery and clear conversion.
4. The Outcome
4. The Outcome
The redesign delivered stronger brand clarity, higher engagement metrics among all user groups, and a cleaner, more focused digital presence that better aligned with EduNatives’ mission.
The redesign delivered stronger brand clarity, higher engagement metrics among all user groups, and a cleaner, more focused digital presence that better aligned with EduNatives’ mission.
Found insightful?
Let's Connect
I work with ambitious teams and founders to build digital products that are genuinely useful, and that grow with the business.
Let’s Talk!
Let's Connect
I work with ambitious teams and founders to build digital products that are genuinely useful, and that grow with the business.
Let’s Talk!