Promotional site for targeted messaging
Promotional site for targeted messaging
Promotional site for targeted messaging
Conversion-Focused Website Redesign
Conversion-Focused Website Redesign
Conversion-Focused Website Redesign
Repositioned Buildnow (now Aajil) around clearer audience messaging, sharper value props, and a request flow that doubled visitor conversion in one week.
Repositioned Buildnow (now Aajil) around clearer audience messaging, sharper value props, and a request flow that doubled visitor conversion in one week.
Repositioned Buildnow (now Aajil) around clearer audience messaging, sharper value props, and a request flow that doubled visitor conversion in one week.
My role
My role
Product designer
Timeline
Timeline
1 Week (9/2024)
Team
Team
3
Project Overview
Project Overview
A concise view of the problem, my role, the product decisions, and the outcome.
A concise view of the problem, my role, the product decisions, and the outcome.
1. The Challenge
1. The Challenge
Buildnow’s website had unfocused messaging and low engagement—its value proposition wasn’t landing, and visitors weren’t converting.
Buildnow’s website had unfocused messaging and low engagement—its value proposition wasn’t landing, and visitors weren’t converting.
2. My Role
2. My Role
I clarified audience messaging, tightened the request flow, and used product signals to guide the visual and interaction changes toward conversion.
I clarified audience messaging, tightened the request flow, and used product signals to guide the visual and interaction changes toward conversion.
3. The Solution
3. The Solution
A tight set of visual variants informed by audience needs, where we landed on a strong direction quickly. The final site features clearer headlines, simplified navigation, focused calls-to-action, and responsive layouts built for growth.
A tight set of visual variants informed by audience needs, where we landed on a strong direction quickly. The final site features clearer headlines, simplified navigation, focused calls-to-action, and responsive layouts built for growth.
4. The Outcome
4. The Outcome
Within the first week of launch, visitor conversions doubled. The piece became a lean, agile platform built for fast results and evolving market needs.
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I work with ambitious teams and founders to build digital products that are genuinely useful, and that grow with the business.
Let’s Talk!
Let's Connect
I work with ambitious teams and founders to build digital products that are genuinely useful, and that grow with the business.
Let’s Talk!