Product designer · Remote, worldwide
Design that people can relate to, and businesses can thrive with.
I embed with early-stage teams to untangle product problems, shape design systems, and ship experiences that connect to how the business actually grows.
My roots are in teaching, research and visual storytelling, so I ask better questions, see problems differently, and communicate ideas clearly.
Selected work
Projects where real constraints led to better outcomes
Buildnow (Aajil): a one-week redesign that doubled visitor conversion
Read the case study
Envoy America: from legacy to scalable, trip finalization about 80% faster
Hypothetical and approximate, from stakeholder feedback before and after launch.Read the case study
Deal App: a behavioral map redesign for property discovery
Read the case study
Aajil Design System: one language across products, scripts and themes
Read the case studyHow I work
Why work with me?
Here’s how I work, and why it matters for your project.
Holistic
I design at the intersection of what users need, what businesses want, and what engineers can build. That balance is where good products live, and where most design goes wrong.
Seen in BuildnowTreat it as a funnel problem, not a page refreshConstraint-driven
Hard problems are where design earns its value. I'm drawn to constraints and tradeoffs, those 'we can't do that' moments are usually where the best solutions are hiding.
Seen in Envoy AmericaWireframe the core workflows first, around the team’s mental modelsMeticulous
Details aren't decoration, they're trust signals. Every component, every interaction, every edge case is a chance to make the product feel like it was made with care.
Seen in CIBGive every visual change a usability reasonPartnership
Good design is a conversation. I bring you into the process early and often, not just to present deliverables, but to think through decisions together.
Seen in TrustBillPut a usable version in front of real finance users earlyAI-accelerated
AI is the colleague I think with. It compresses the parts of design that should move fast, so the parts that shouldn't get more of my attention. What it can't replace is judgment: knowing what matters, what to cut, and what the user actually needs.
Seen in Soultan’s HomeBuilt with AI: this website, Soultan’s Home, the Aajil design system and several proofs of concept
Collaborators
Trusted collaborators
Companies I’ve built successful projects with.
Soultan is a collaborative and enthusiastic product designer who is a pleasure to work with, he is talented with a keen eye for detail and a strong understanding of user experience. his contributions to our team were invaluable.
I worked with Soultan for a while and I can say that his energy and work ethic are unmatched. Super reliable and curious product designer.
His creativity and attention to detail consistently result in visually stunning and user-friendly designs. He excels in collaborating with teams, integrating feedback seamlessly to enhance projects.
Outside the work
I paint, make music, and read outside the field
Some of it lives in Soultan’s Home, a small house you can walk through.
