Design that people can relate to, and businesses can thrive with.
I embed with early-stage teams to untangle product problems, shape design systems, and ship experiences that connect to how the business grows.
Projects where real constraints led to better outcomes
Why work with me?
Five decisions from real projects.
- BuildnowTreat it as a funnel problem, not a page refreshI design at the intersection of what users need, what businesses want, and what engineers can build.
- Envoy AmericaWireframe the core workflows first, around the team’s mental modelsHard problems are where design earns its value: the ‘we can’t do that’ moments usually hide the best solutions.
- CIBGive every visual change a usability reasonDetails signal care. Every component, interaction and edge case is a chance to show it.
- TrustBillPut a usable version in front of real finance users earlyI bring you into the process early and often, to think through decisions together.
- Soultan’s WorldLet AI carry the speed, keep the judgmentThis website, Soultan’s World and the Aajil design system were built with AI. Judgment stays mine: what matters, what to cut, what the user needs.
Trusted collaborators
Teams I’ve worked with.
Soultan is a collaborative and enthusiastic product designer who is a pleasure to work with, he is talented with a keen eye for detail and a strong understanding of user experience. his contributions to our team were invaluable.
I worked with Soultan for a while and I can say that his energy and work ethic are unmatched. Super reliable and curious product designer.
His creativity and attention to detail consistently result in visually stunning and user-friendly designs. He excels in collaborating with teams, integrating feedback seamlessly to enhance projects.
I paint, make music, and read outside the field
Some of it lives in Soultan’s World, a small house you can walk through.
