Learning Platform Promotional Site
Learning Platform Promotional Site
Learning Platform Promotional Site
Redesigning EduNatives’ digital presence to better connect students, academics, and companies through a modern, focused, and conversion-driven promotional site.
Redesigning EduNatives’ digital presence to better connect students, academics, and companies through a modern, focused, and conversion-driven promotional site.
Redesigning EduNatives’ digital presence to better connect students, academics, and companies through a modern, focused, and conversion-driven promotional site.
Ed-Tech
Promotional Site
Un-Released
Timeline
Timeline
2 Weeks (3/2023)
2 Weeks (3/2023)
My role
My role
UX Designer
UX Designer
The story behind
The story behind
The story behind
The Spark That Started It All
The Spark That Started It All
The Spark That Started It All
How did it began?
How did it began?
How did it began?
It began with a message from Ahmed Bahgat, founder of EduNatives, after he came across my work on LinkedIn. A few hours later, we were on a call. He shared his vision, reshaping the platform’s old promotional site into something that truly reflects the ambition behind the product. Clean. Modern. Confident. As we spoke, I asked about the business, the market, and the people it serves. His answers painted a clear picture. That’s when it clicked, this wasn’t just about a visual refresh, but about designing a presence that speaks to EduNatives’ audience, and more, to the future.
It began with a message from Ahmed Bahgat, founder of EduNatives, after he came across my work on LinkedIn. A few hours later, we were on a call. He shared his vision, reshaping the platform’s old promotional site into something that truly reflects the ambition behind the product. Clean. Modern. Confident. As we spoke, I asked about the business, the market, and the people it serves. His answers painted a clear picture. That’s when it clicked, this wasn’t just about a visual refresh, but about designing a presence that speaks to EduNatives’ audience, and more, to the future.
It began with a message from Ahmed Bahgat, founder of EduNatives, after he came across my work on LinkedIn. A few hours later, we were on a call. He shared his vision, reshaping the platform’s old promotional site into something that truly reflects the ambition behind the product. Clean. Modern. Confident. As we spoke, I asked about the business, the market, and the people it serves. His answers painted a clear picture. That’s when it clicked, this wasn’t just about a visual refresh, but about designing a presence that speaks to EduNatives’ audience, and more, to the future.
The challange
The challange
The challange
At the time, visual design wasn’t exactly my strongest skill—it wasn’t where I felt most confident. But here I was, tasked with creating a promotional site meant to attract and convert users, where visuals play a huge role in grabbing attention and building trust. So I treated it like a challenge worth solving. I immersed myself in visual references, broke down patterns that worked, sketched constantly, and studied what made certain designs effective. It wasn’t instant, but through deliberate practice and visual analysis, I built the clarity and confidence I needed to bring this site to life.
At the time, visual design wasn’t exactly my strongest skill—it wasn’t where I felt most confident. But here I was, tasked with creating a promotional site meant to attract and convert users, where visuals play a huge role in grabbing attention and building trust. So I treated it like a challenge worth solving. I immersed myself in visual references, broke down patterns that worked, sketched constantly, and studied what made certain designs effective. It wasn’t instant, but through deliberate practice and visual analysis, I built the clarity and confidence I needed to bring this site to life.
At the time, visual design wasn’t exactly my strongest skill—it wasn’t where I felt most confident. But here I was, tasked with creating a promotional site meant to attract and convert users, where visuals play a huge role in grabbing attention and building trust. So I treated it like a challenge worth solving. I immersed myself in visual references, broke down patterns that worked, sketched constantly, and studied what made certain designs effective. It wasn’t instant, but through deliberate practice and visual analysis, I built the clarity and confidence I needed to bring this site to life.
Project summary
Project summary
Project summary
A brief snapshot of the problem, challenge, and solution
From challenge to impact:
A focused look at the problem, process, solution, and results.
Problem to be solved
Problem to be solved
The old website lacked clear hierarchy, compelling messaging, and a focused value proposition. Visually, it leaned on generic design patterns with little brand personality, while the layout struggled to guide attention or communicate value. Also, the landing page didn’t segment audiences or highlight differentiated benefits. As well as missing the key conversion drivers, like trust signals, strong CTAs, or persuasive copy to turn visitors into leads.
The old website lacked clear hierarchy, compelling messaging, and a focused value proposition. Visually, it leaned on generic design patterns with little brand personality, while the layout struggled to guide attention or communicate value. Also, the landing page didn’t segment audiences or highlight differentiated benefits. As well as missing the key conversion drivers, like trust signals, strong CTAs, or persuasive copy to turn visitors into leads.
Process
Process
I started with some visual inspiration and self brainstorming sessions, then digitally framed out four quick visual directions for the new landing page. I presented each one to Ahmed, walking him through the rationale and value behind them. We aligned on the direction that felt the most visually striking yet balanced and convincing. From there, I moved on to designing the rest of the site.
I started with some visual inspiration and self brainstorming sessions, then digitally framed out four quick visual directions for the new landing page. I presented each one to Ahmed, walking him through the rationale and value behind them. We aligned on the direction that felt the most visually striking yet balanced and convincing. From there, I moved on to designing the rest of the site.
Problem Solved!
Problem Solved!
The new design brings clarity, focus, and purpose to the site. It introduces structured messaging for each audience type, sharper visual hierarchy, and cleaner UI components. Key benefits are clearly communicated, CTAs are more actionable, and product features are presented in a way that supports both engagement and conversion—turning the site into a more effective business tool.
The new design brings clarity, focus, and purpose to the site. It introduces structured messaging for each audience type, sharper visual hierarchy, and cleaner UI components. Key benefits are clearly communicated, CTAs are more actionable, and product features are presented in a way that supports both engagement and conversion—turning the site into a more effective business tool.
Behind final
Behind final
Behind final
A quick look at the initial visual directions proposed to help decide the best path forward.
A quick look at the initial visual directions proposed to help decide the best path forward.
A quick look at the initial visual directions proposed to help decide the best path forward.
Classic & Professional
Classic & Professional
A safe, minimal layout, structured spacing, and a commonly recognized structure. Clean and reliable, but less expressive in personality.
Bold & Playful
Bold & Playful
A colorful, high-contrast approach full of energy and edge. Visually striking, but risks overwhelming and less confidence and professional vibes.
Classic & Professional
A safe, minimal layout, structured spacing, and a commonly recognized structure. Clean and reliable, but less expressive in personality.
Bold & Playful
A colorful, high-contrast approach full of energy and edge. Visually striking, but risks overwhelming and less confidence and professional vibes.
Fresh & Familiar
Fresh & Familiar
Balanced and intuitive, this version follows modern promotional sites patterns with a welcoming vibe and good readability. Ideal for trust and clarity.
Minimal & Visionary
Minimal & Visionary
A light, elegant direction with strong typography and clean white space. Feels premium and forward-thinking, but less dynamic for younger users.
Fresh & Familiar
Balanced and intuitive, this version follows modern promotional sites patterns with a welcoming vibe and good readability. Ideal for trust and clarity.
Minimal & Visionary
A light, elegant direction with strong typography and clean white space. Feels premium and forward-thinking, but less dynamic for younger users.
Final Direction
Final Direction
A clean, focused design that captures the brand’s vision and drives engagement through clarity, structure, and visual impact.
A clean, focused design that captures the brand’s vision and drives engagement through clarity, structure, and visual impact.
A clean, focused design that captures the brand’s vision and drives engagement through clarity, structure, and visual impact.
Audience Targeting
Audience Targeting
To deliver the right message to each user segment, I used horizontal tabs—each tailored to a specific persona with custom animated visuals to enhance clarity and engagement.
To deliver the right message to each user segment, I used horizontal tabs—each tailored to a specific persona with custom animated visuals to enhance clarity and engagement.
To deliver the right message to each user segment, I used horizontal tabs—each tailored to a specific persona with custom animated visuals to enhance clarity and engagement.
Student
Student
Build your profile, collaborate, and discover opportunities.
University
University
Showcase departments, engage students, and grow visibility.
Academic
Academic
Connect with peers, publish research, and mentor students.
Company
Company
Find talent, post opportunities, and partner with academia.
Student
Build your profile, collaborate, and discover opportunities.
University
Showcase departments, engage students, and grow visibility.
Academic
Connect with peers, publish research, and mentor students.
Company
Find talent, post opportunities, and partner with academia.
Learnings
Learnings
Learnings
Reflections, takeaways, and what I’d do differently.
Reflections, takeaways, and what I’d do differently.
Reflections, takeaways, and what I’d do differently.
What did I learn?
What did I learn?
What did I learn?
Throughout this project, I kept sharpening my visual design skills—especially around answering one key question: how do you create visuals that are convincing enough for different personas to sign up and give it a try? I also developed my ability to articulate design decisions through ongoing discussions with Ahmed, which proved incredibly valuable in future freelance projects.
Throughout this project, I kept sharpening my visual design skills—especially around answering one key question: how do you create visuals that are convincing enough for different personas to sign up and give it a try? I also developed my ability to articulate design decisions through ongoing discussions with Ahmed, which proved incredibly valuable in future freelance projects.
What went well?
What went well?
I created custom illustrations and animations to bring a sense of uniqueness that aligned with the brand’s identity and vision. The business brainstorming sessions with Ahmed were also a key; they helped shape the right design direction and ensured every layout and visual element targeted its right value.
What could be improved?
What could be improved?
The final design still has room for improvement—especially in color distribution and illustration quality. Looking back, the initial project framing could’ve been more structured and accurate. And personally, I could’ve benefited from more patience during the revision and iteration process.
What went well?
I created custom illustrations and animations to bring a sense of uniqueness that aligned with the brand’s identity and vision. The business brainstorming sessions with Ahmed were also a key; they helped shape the right design direction and ensured every layout and visual element targeted its right value.
What could be improved?
The final design still has room for improvement—especially in color distribution and illustration quality. Looking back, the initial project framing could’ve been more structured and accurate. And personally, I could’ve benefited from more patience during the revision and iteration process.
Keep Exploring
Keep Exploring
Keep Exploring
More projects, more perspective—see what else is shaping the way I design.
More projects, more perspective—see what else is shaping the way I design.
More projects, more perspective—see what else is shaping the way I design.
Lets Talk!
Send me a message describe what is in your mind, I'll get back to you ASAP. See you soon!
Lets Talk!
Send me a message describe what is in your mind, I'll get back to you ASAP. See you soon!
LET'S CONNECT
I collaborate with ambitious teams and founders around the world to craft digital experiences that connect, engage, and drive real impact.
Let’s talk if you’re building something meaningful.
LET'S CONNECT
I collaborate with ambitious teams and founders around the world to craft digital experiences that connect, engage, and drive real impact.
Let’s talk if you’re building something meaningful.
LET'S CONNECT
I collaborate with ambitious teams and founders around the world to craft digital experiences that connect, engage, and drive real impact.
Let’s talk if you’re building something meaningful.
